Tag Archives: snapchat

Remarketing – Useful Marketing Tool or Cyber Stalking??

Remarketing is a feature that lets businesses target customers who have previously visited your site, while they browse others. It shows relevant ads across the web or when target customers search on Google. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers again. You can even show them an offer or tailored message that will entice them to return to your site and complete a purchase.

Here is another illustration of how remarking works:

To gain a greater understanding of the concept of remarking, check out this video:

Here is an example of Remarketing. I was previously on Bank of Ireland’s website and they have placed this targeted ad on the Irish Daily Star website:

An example of Bank of Ireland's remarketing

http://www.thestar.ie/star/ An example of Bank of Ireland’s remarketing

The majority of websites use the technique of re-marketing, as it is seen very effective and can draw potential customers. It is done without most customers even realising that they have been drawn in by it. Remarketing matches the right message to the right people at the right time.

Remarketing is also used on mobile apps:. Businesses can reach customers who have previously visited specific sections of your mobile app, and show ads to them when they use other apps.

The big question that must be asked, is “Remarking a a useful marketing tool or cyber stalking.”

Although personal rights of all internet users must be protected, In my opinion remarketing is nothing but a harmless advertising tool. I believe all internet users must make sacrifices for information being so widely available and free to view. I think a small targeted ad a the corner of the screen is a reasonable price to pay.

Also check my professional Facebook and Twitter pages for more on Remarketing.

I have had my say, its time for you to have your say by doing my poll.

 

 

 

 

Is Snapchat just a fad?

Snapchat is a photo messaging app that allows users to take photos, record videos, add text and drawings, and send them to their friends. It is the new way to share moments with friends. People feel comfortable sending different, unusual, spontaneous pictures that they would not like people to see whenever they want. The picture disappears after a few seconds. There is something special about this once off scenario. Just in case you have been living under a rock the last year, here is an article which explains what snapchat is. This article can also be found on my professional Facebook and Twitter pages.

The tone on snapchat is often light hearted and involves humour just like this snap:

Snapchat has recently introduced some new features on its app. Here is an explanation of the new features:

Snapchat themselves released this video to give users an insight into the new changes:

Snapchat gives users a certain degree of control with its features. Snapchat lets users set the amount of time before a picture self-destructs between 1 and 10 seconds. 

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It remains to be seen if Snapchat will last the course of time. It burst into the social media world with spectacular success and it became a huge success from the get go.  But the question is will it be around for long or will it just fizzle out, like many other crazies we have seen in the past. The success of snapchat from a commercial point of view my depend on how effectively businesses can use the app as part of their marketing strategy. Consumers expect businesses to be accessible on all mediums including Snapchat. The Giant Fast food Retailer McDonalds has recently joined Snapchat.  A flavour (pardon the pun) of their snaps can be seen on this article on Mashable. In my own personal opinion, I think snapchat is just a fad. It will be intriguing to see if Snapchat can withstand the test of time.

Join the Debate

Do you agree or disagree with Kieran’s view that Snapchat is just a fad. Have your say: