Is Snapchat just a fad?

Snapchat is a photo messaging app that allows users to take photos, record videos, add text and drawings, and send them to their friends. It is the new way to share moments with friends. People feel comfortable sending different, unusual, spontaneous pictures that they would not like people to see whenever they want. The picture disappears after a few seconds. There is something special about this once off scenario. Just in case you have been living under a rock the last year, here is an article which explains what snapchat is. This article can also be found on my professional Facebook and Twitter pages.

The tone on snapchat is often light hearted and involves humour just like this snap:

Snapchat has recently introduced some new features on its app. Here is an explanation of the new features:

Snapchat themselves released this video to give users an insight into the new changes:

Snapchat gives users a certain degree of control with its features. Snapchat lets users set the amount of time before a picture self-destructs between 1 and 10 seconds. 


It remains to be seen if Snapchat will last the course of time. It burst into the social media world with spectacular success and it became a huge success from the get go.  But the question is will it be around for long or will it just fizzle out, like many other crazies we have seen in the past. The success of snapchat from a commercial point of view my depend on how effectively businesses can use the app as part of their marketing strategy. Consumers expect businesses to be accessible on all mediums including Snapchat. The Giant Fast food Retailer McDonalds has recently joined Snapchat.  A flavour (pardon the pun) of their snaps can be seen on this article on Mashable. In my own personal opinion, I think snapchat is just a fad. It will be intriguing to see if Snapchat can withstand the test of time.

Join the Debate

Do you agree or disagree with Kieran’s view that Snapchat is just a fad. Have your say:




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