Blogging is a very valuable tool that allows businesses engage with customers and potential customers. It helps creates a two way conversation. Businesses are almost guaranteed to reap the benefits from blogging.
Here are some statistics on blogging
Businesses that excel at Blogging
The main reasons I think businesses should blog are as follows:
1. Blogging is more personnel to your customer base
Interaction with consumers is essential for all consumers. Blogging is an easy and fun way to hear from your customers. Dell is an example of a business who interact excellently with their customers through their blog.
2. Quality new content gives people a reason to keep coming back to your site
The world is constantly changing and evolving. For businesses to survive in this changing environment they need to keep providing new content so the business doesn’t become stale and outdated. The bookmaker Paddy Power keep their blog constantly updated and regularly update their blog with new content to keep their customers entertained. You can also find a link to this blog on my Facebook Page.
3. It helps your businesses Search Engine Optimization
Search Engine Optimization (SEO) is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible. Google loves new content. Therefore every time a business blogs it makes the business more searchable.
Some businesses are excellent at search engine optimisation. A simple search of Irish newspapers brings up the Newspaper Irish Independent as can be seen here.
Alicia Williams from AlisteMarketing.com, briefly explains here why businesses should blog: