Monthly Archives: April 2014

Is Snapchat just a fad?

Snapchat is a photo messaging app that allows users to take photos, record videos, add text and drawings, and send them to their friends. It is the new way to share moments with friends. People feel comfortable sending different, unusual, spontaneous pictures that they would not like people to see whenever they want. The picture disappears after a few seconds. There is something special about this once off scenario. Just in case you have been living under a rock the last year, here is an article which explains what snapchat is. This article can also be found on my professional Facebook and Twitter pages.

The tone on snapchat is often light hearted and involves humour just like this snap:

Snapchat has recently introduced some new features on its app. Here is an explanation of the new features:

Snapchat themselves released this video to give users an insight into the new changes:

Snapchat gives users a certain degree of control with its features. Snapchat lets users set the amount of time before a picture self-destructs between 1 and 10 seconds. 

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It remains to be seen if Snapchat will last the course of time. It burst into the social media world with spectacular success and it became a huge success from the get go.  But the question is will it be around for long or will it just fizzle out, like many other crazies we have seen in the past. The success of snapchat from a commercial point of view my depend on how effectively businesses can use the app as part of their marketing strategy. Consumers expect businesses to be accessible on all mediums including Snapchat. The Giant Fast food Retailer McDonalds has recently joined Snapchat.  A flavour (pardon the pun) of their snaps can be seen on this article on Mashable. In my own personal opinion, I think snapchat is just a fad. It will be intriguing to see if Snapchat can withstand the test of time.

Join the Debate

Do you agree or disagree with Kieran’s view that Snapchat is just a fad. Have your say:

 

 

Why Businesses Should Blog

Blogging is a very valuable tool that allows businesses engage with customers and potential customers. It helps creates a two way conversation. Businesses are almost guaranteed to reap the benefits from blogging.

Here are some statistics on blogging 

Businesses that excel at Blogging

Here is an article about “15 Companies that really get corporate blogging.” A link to this article can also be found on my Facebook page and Twitter page.

 

The main reasons I think businesses should blog are as follows:

 1. Blogging is more personnel to your customer base
Interaction with consumers is essential for all consumers. Blogging is an easy and fun way to hear from your customers. Dell is an example of a business who interact excellently with their customers through their blog.

2. Quality new content gives people a reason to keep coming back to your site

The world is constantly changing and evolving. For businesses to survive in this changing environment they need to keep providing new content so the business doesn’t become stale and outdated. The bookmaker Paddy Power keep their blog constantly updated and regularly update their blog with new content to keep their customers entertained. You can also find a link to this blog on my Facebook Page.

3. It helps your businesses Search Engine Optimization

Search Engine Optimization (SEO) is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible. Google loves new content. Therefore every time a business blogs it makes the business more searchable.

Some businesses are excellent at search engine optimisation. A simple search of Irish newspapers brings up the Newspaper Irish Independent as can be seen here.

Alicia Williams from AlisteMarketing.com, briefly explains here why businesses should blog: