Remarketing – Useful Marketing Tool or Cyber Stalking??

Remarketing is a feature that lets businesses target customers who have previously visited your site, while they browse others. It shows relevant ads across the web or when target customers search on Google. When people leave your site without buying anything, for example, remarketing helps you connect with these potential customers again. You can even show them an offer or tailored message that will entice them to return to your site and complete a purchase.

Here is another illustration of how remarking works:

To gain a greater understanding of the concept of remarking, check out this video:

Here is an example of Remarketing. I was previously on Bank of Ireland’s website and they have placed this targeted ad on the Irish Daily Star website:

An example of Bank of Ireland's remarketing

http://www.thestar.ie/star/ An example of Bank of Ireland’s remarketing

The majority of websites use the technique of re-marketing, as it is seen very effective and can draw potential customers. It is done without most customers even realising that they have been drawn in by it. Remarketing matches the right message to the right people at the right time.

Remarketing is also used on mobile apps:. Businesses can reach customers who have previously visited specific sections of your mobile app, and show ads to them when they use other apps.

The big question that must be asked, is “Remarking a a useful marketing tool or cyber stalking.”

Although personal rights of all internet users must be protected, In my opinion remarketing is nothing but a harmless advertising tool. I believe all internet users must make sacrifices for information being so widely available and free to view. I think a small targeted ad a the corner of the screen is a reasonable price to pay.

Also check my professional Facebook and Twitter pages for more on Remarketing.

I have had my say, its time for you to have your say by doing my poll.

 

 

 

 

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